Fitness / product design
Rotech x Maxwell Fitness.
Two connected digital surfaces: a coaching website for prospective clients and an interactive CRM prototype for the team behind it.
The project
A public coaching site and an operational CRM concept
The challenge
The public experience needs to explain coaching programs and make contact straightforward. Inside the business, staff need a coherent view of trainers, clients, sessions and progress. These are different jobs that should still feel like one brand.
What we built
We built a service-led website with program pages and clear contact prompts. In parallel, we designed an interactive CRM layer covering role-specific dashboards, scheduling, trainer capacity, client records, workout logging and progress views.
Project scope
- 01Coaching website with dedicated service pages
- 02Super-admin, trainer and client interface concepts
- 03Scheduling, roster, workout and progress workflows in the CRM prototype
The CRM uses demo data and browser storage. Authentication, persistent records and production data controls are identified as future work in the source project.
Your project
What can we build together?
A short call, an honest read on whether we are the right team, and a written plan if we are. No pitch deck.